Founded 2025 · Antioch, California
Willow Peaks Logistics LLC was founded by William Pitre in 2025 to fill two gaps the transportation industry still leaves open: customer service and operational efficiency. Zenith is the command desk we built for our own Tesla fleet. The lanes are the work.
Scheduling is treated as a system, not a thread of texts. Quotes are answered. Exceptions are owned. The standard comes from a decade of Marine Corps quality assurance, where “good enough” is how things fail.
Life is a marathon. Consistency is doing the work.
Command
Founder
Houston-born. Ten years in the United States Marine Corps as a Flight Equipment Technician — training, quality assurance, and the kind of work where a missed check is not a memo, it is a hazard. After an honorable discharge he led as a store director, premium insurance auditor, and then across automotive collision: QA, internal audit, insurance, and business development. Alumnus of American Corporate Partners, the nonprofit that walks veterans into civilian command.